Peak is a leading provider of tattoo equipment, offering tattoo artists the tools necessary to leave a lasting mark. The packaging for Peak Products reflects the precision and simplicity of the brand. The packaging was divided into segments based on the product type, and a standards guide was written for each part, specifying the typography and color schemes. The needle and grip packages feature unique illustrations for each class. This project created in collaboration with staff at Painfulpleasures.com and Limitless Design The packages fit well in a crowded market, signifying the brand’s position without relying on cliché imagery or graphics. The guidelines drafted through this project laid the groundwork for consistency in future product packaging for the Peak brand.