PEAK’s mission is to provide cutting-edge tattoo equipment for both new and experienced tattoo professionals. PEAK values heritage but remains future-minded. In designing an advertisement for both digital and print production for the Peak brand, the objective was to create imagery which fit within the visual vocabulary of the Tattoo industry, but with a future-minded focus. The dark and dramatic color palette intricate line work alludes to the work of tattoo artists while portraying a fresh visual language within tattoo product imagery. The elements used in this advertisement have been adopted as standard branding elements for Peak, further enhancing the company’s brand recognition.