Recovery Aftercare began as a mission to ensure that body modification could receive gentle, all-natural, healthy treatment. Recovery’s line of products is sustainable, environmentally friendly, vegan-friendly, and organic. Recovery has developed an extensive family of products for a range of uses. The packaging of the recovery line consisted of over 20 products and corresponding POPs or displays. To best organize the product line, a well-defined product architecture was created so customers could easily understand the different family of products. The organization also gave customers an understanding that Recovery carried a trusted product for all of their needs. Each line features the Recovery “R” front and center, building brand consistency across retail locations.