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The Monocacy Start Center offers Psychological services including assessments and therapy. The center specializes in care for individuals and families with ADHD or diagnosed under the Autism umbrella.
The center wanted their updated brand to appeal to their wide range of services and clientele. The colors and soft edges were selected to give an inviting feel.
Above: The updated logotype features natural colors, soft edges, and a stream, representing motion and growth.
Below: The centers’ old logo and website.
This concept was developed to appeal to young professionals as staffing is a significant challenge of the organization. The modern logo and simplistic yet bold colors appear cutting edge, drawing attention to the company’s commitment to professional development and training.
The nest concept was designed to appeal to parents that may select the center for their child’s care.
Above: An image of the Start Centers’ new homepage launching early 2021. Be sure to check back for an update on that project.
Below: Various sketches presented to the client during the conception stage of the project.
