A Pound of Flesh solved the problem of how to practice tattoo without subjecting friends and family to beginner talent. APOF offers a variety of practice skins in both flat and lifelike shapes. The Branding for APOF reflects the macabre nature of this product: dark colors, body parts, and a Frankenstein vibe. An old English typeface was paired with a more legible sans serif to create an old-world feel without sacrificing legibility. These designs were used in magazine and digital and print campaigns.